Uploaded by Project Veritas on 13th April 2021
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Mission Statement
Investigate & expose corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions in order to achieve a more ethical & transparent society
Core Values
MORAL COURAGE - Courage is the virtue that sustains all others We choose to overcome our fears
WE ARE ALL LEADERS - Turning people into leaders Completed staff work Ownership
COLLABORATION - Best not to work in silos No one individual is as smart as all of us
RESILIENCE - Persistence and determination alone are omnipotent Never, ever, ever give up We don‘t let mistakes or setbacks discourage us Pursue perfection, knowing full well you will never attain it
MISSION DRIVEN - The best people are motivated by purpose We are passionate and truly believe in our cause We must be externally focused, not internally focused
MAKE THE STATUS QUO DO THE IMPOSSIBLE - We move mountains Failure is not an option We do whatever it takes
THE TIP OF THE SPEAR - We are a loss leader We do not shy away from conflict or litigation
Ethical Values
Rule #1 – Truth is paramount Our reporting is fact based with clear and irrefutable video and audio content Truth is paramount We never deceive our audience We do not distort the facts or the context We do not “selectively edit”
Rule #2 – We do not break the law We maintain one-party consent when recording someone is inherently moral and ethical We never record when there is zero-party consent In areas where we are required to have consent from all parties, we seek legal guidance regarding the expectation of privacy’s impact on our right to record
Rule #3 – We adhere to the 1st Amendment rights of others During our investigations we do not disrupt the peace We do not infringe on the 1st Amendment rights of others
Rule #4 – The Zekman Test The undercover investigations we pursue are judged by us to be of “vital public interest” and “profound importance” The Zekman Test is our baseline Undercover investigative reporting is necessary because, “there’s no other way to get the story” Whereas the Society of Professional Journalists allows for undercover techniques, if undercover techniques are necessary to expose issues of vital public importance; we believe they are not only allowed but required
Rule #5 – We Protect the Innocent When Possible - Embarrassing private details are not to be investigated We stay away from irrelevant embarrassingly intimate details about private citizens personal lives We look for individual wrong-doing and judge its public importance The irrelevant religious or sexual dispositions of our targets are not to be investigated
Rule #6 – Transparency Our methods & tactics must be reasonable and defensible We use the “Twelve Jurors on Our Shoulder” rule The work has to be done with such a degree of integrity that it can withstand scrutiny in both law & ethics We are comfortable with transparency We must be willing to be ready to disclose our methods upon publication
Rule #7 – Verifying and Corroborate Stories – Evaluate impact on third parties and Newsworthiness of Statements AloneWe consistently consider the probable truth or falsity of statements, examine any reasons to doubt the veracity of underlying assertions and whether the assertions are newsworthy When possible, we will confirm with our subjects that their statements captured on video are accurate & truthful At the very least, we will give our subjects an opportunity to elaborate and/or respond In all matters, we rely on the 1st Amendment to protect our ability to publish newsworthy items after our internal deliberations On whether there is an obligation to ensure the veracity of statements made on video, 1) consider whether the remarks may potentially impact an innocent third party (Factors in support of releasing the content) and 2)The Newsworthiness of the statement alone by itself (Factors against releasing the content)
Rule #8 – Raw Video In certain circumstances we may release the “raw” video to the press and or the public But as a rule, we do not
Rule #9 – Subject Anonymity We investigate & question sources before promising anonymity Once we confirm, we will do everything in our power to protect the identity of our confidential sources
Rule #10 – Being Accountable Admit mistakes & correct them promptly
Rule #11 – We do not manufacture content We do not put words in our investigative subjects‘ mouths We do not lead the horse to water Our purpose is to elicit truth
Rule #12 – With Great Power comes Great Responsibility