The government of liberal Canada is facing renewed criticism for its program of assisted suicide, or euthanasia, which breaks records for the number of deaths each year.
Canadas assisted suicide program has been highly successful and has been labeled a foster child of Prime Minister Justin Trudeau since its launch in 2016. After a slow start with only 1,000 deaths in the first year, the annual death toll has increased tenfold to 10,000 people in 2021 alone. Meanwhile, Canadian big business has picked up on the trend, trying to market suicide as part of lifestyle and popular culture in the liberal country often to show how "woke" the business is.
Fashion giant La Maison Simons recently gained attention with a commercial called All is Beauty, which praised suicide for young people as a "beautiful" way to die when you are not well. The film is part of the prelude to Prime Minister Trudeaus legislative changes in 2023, when it will be legal even for the mentally ill to commit suicide. This is the latest liberalization of the law, which was expanded in 2021 to include people with "physical disabilities."